Parks Canada – Public Relations Training

Strategic Thinking: 

Parks Canada recognized that most of their Park Wardens and interpreters/guides serve as the organization’s ambassadors and therefore played a key role in implementing its public relations objectives.  Parks Canada hired Communication Solutions to develop a training session designed to educate and empower these employees in this role.

Creative Solutions: 

Communication Solutions developed a custom training program called “ PR – Planned Relationships” that covered media relations, community relations and crisis communication skills and presented this workshop and handbook at a gathering of representatives from national parks across Western Canada in 2002.

Tangible Results: 

Following this presentation, Communication Solutions responded to numerous requests for advice from individual park representatives on how best to handle current and anticipated community relations issues.

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