Kamloops Indian Band – Direct Mail

Strategic Thinking: 

The Kamloops Indian Band was organizing a high-profile, premier event on First Nations Good Governance – an issue that is of national interest.  They needed to position the event in a very strategic way and secure registration among key First Nations leaders in BC.

Creative Solutions: 

As part of the marketing plan for this event, Communication Solutions created a pre-registration event teaser in the form of a direct mail postcard that positioned the event as a key step nationally in aboriginal governance best-practices and pointed to the website for more information.

Tangible Results: 

The direct mailer immediately attracted provincial and national attention.  Through the website, visitors registered for an opt-in email updates and this contributed to a major increase in the Band’s database of potential registrants.

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