Interior Health Authority - Newspaper Advertising Campaign
Strategic Thinking:
Interior Health wanted a low cost way to increase their web traffic and position their site as a key resource for health promotion information.
Creative Solutions:
Communication Solutions created a black & white newspaper banner campaign to feature one health promotion message per month in newspapers across BC’s southern interior. Headlines were developed following review of large dossiers on population health issues.
Tangible Results:
This campaign achieved the objectives of increasing website traffic and awareness of health promotion so well that Interior Health has made it an ongoing health-promotional strategy.
