Big Brothers Big Sisters - poster

Strategic Thinking: 

With a two-year waiting list for little brothers to be matched with a big brother, Big Brothers Big Sisters of Kamloops (BBBS) needed a way to generate more inquiries from local adult males without suggesting to potential little brothers and their parents that BBBS was unable to serve them.

Creative Solutions: 

After extensive market research and local focus-testing, Communication Solutions developed and executed a multi-media campaign focussing on the positive aspects of being a big brother and emphasizing the concepts of fun, friendship and simplicity.  The campaign included media relations, posters, movie theatre slides, and print and radio ads.

Tangible Results: 

During the campaign, BBBS of Kamloops received record high news media coverage and an increase in calls from both potential volunteers and parents of potential little “brothers” and “sisters”.

<< previous   |   next >>   |   close