Big Brothers Big Sisters – Radio Ad
Strategic Thinking:
With a two-year waiting list for little brothers to be matched with a big brother, this agency needed a way to generate more inquiries from local adult males.
Creative Solutions:
After in-depth market research and local focus-testing, Communication Solutions managed and ran a multi-media campaign focussing on the positive aspects of being a big brother and emphasizing the concepts of fun, friendship and simplicity. The campaign included media relations activities, posters, movie theatre slides, and print and radio ads.
Tangible Results:
Extensive media relations and advertising placement resulted in record high editorial coverage and profile for Big Brothers Big Sisters of Kamloops.
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